Copywriters. The great scribes of marketing, wielding with their pens the power to compel their reader to act. Sounds a little cynical - even manipulative - for a value-driven business, eh? Let’s not chew over the ethics of copywriting (it’s…

    "So, um, what actually is copywriting?"   We copywriters have all heard it. Copywriter seems to fall somewhere between Tree Surgeon and Consultant on the scale of brain-boggler job titles. 'Writing’ is straightforward enough.   'Copy' ...not so…