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Tone of Voice: Selling Yourself (without selling your soul)
Let’s just first address the giant bottle of smoothie in the room. Yes, Innocent nailed…
Finding the Words: Sell Yourself (Without Selling Your Soul)
Web copy, blogs, newsletters and IG posts - how do you find the words to…
Testimonials: The Importance of Props and How to Get Them
Recently, we posted a promise to share some tips on teasing out great testimonials (alongside…
Sell Yourself (without selling your soul) – Who’re you talking to?
One of the reasons you may be struggling to ‘sell’ yourself’ is you’re making the…
So Your Website’s Insecure: A Peep into SSL Certification
Your business got a new website. Hooray! In this day and age are you even…
Sell Yourself (without Selling Your Soul) – Series Outline
Touting your wares can be so cringe-worthy, right? Does it make you squirm? Or stop…
Sell Yourself (without Selling Your Soul) – The Series
Ever been to one of those ‘team building’ days and the facilitator starts by announcing:…
4 Reasons Values-Driven Businesses Need A Copywriter (Perhaps More Than Anyone)
Copywriters. The great scribes of marketing, wielding with their pens the power to compel their…
Copywriting: the New Activism? How Conscious Copy is a Force for Good
"So, um, what actually is copywriting?" We copywriters have all heard it.…
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