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Here’s where we empty our brains. For tips on how to write great copy and our thoughts on navigating digital marketing in the ethical sphere, browse below.

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Tone of Voice: Selling Yourself (without selling your soul)

Let’s just first address the giant bottle of smoothie in the room. Yes, Innocent nailed…

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Finding the Words: Sell Yourself (Without Selling Your Soul)

Web copy, blogs, newsletters and IG posts - how do you find the words to…

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Testimonials: The Importance of Props and How to Get Them

Recently, we posted a promise to share some tips on teasing out great testimonials (alongside…

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Sell Yourself (without selling your soul) – Who’re you talking to?

One of the reasons you may be struggling to ‘sell’ yourself’ is you’re making the…

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So Your Website’s Insecure: A Peep into SSL Certification

Your business got a new website. Hooray! In this day and age are you even…

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Sell Yourself (without Selling Your Soul) – Series Outline

Touting your wares can be so cringe-worthy, right? Does it make you squirm? Or stop…

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Sell Yourself (without Selling Your Soul) – The Series

Ever been to one of those ‘team building’ days and the facilitator starts by announcing:…

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4 Reasons Values-Driven Businesses Need A Copywriter (Perhaps More Than Anyone)

Copywriters. The great scribes of marketing, wielding with their pens the power to compel their…

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Copywriting: the New Activism? How Conscious Copy is a Force for Good

    "So, um, what actually is copywriting?"   We copywriters have all heard it.…

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