Web copy, blogs, newsletters and IG posts – how do you find the words to start talking about yourself?
You love what you do, you believe in it and you want to tell others how special it is. But sitting down to write your about your thang can seem like an insurmountable task.
Why is it so hard to talk about yourself?
Very often, when businesses come to us for help writing their words, what they really need help with is help getting to know themselves. We get them to talk (in a non-threatening way) and, by telling their stories, they find the words to share their message and get it heard by the right people (people who share their values and want to form connections and investment).
So how do you tell your story to find your words? We have some ideas:
Hire a copywriter.
Well we would say that wouldn’t we?! A copywriter’s worth lies in their ability to express ideas that compel people to invest. They know how to structure webcopy and how to edit while retaining the juicy bits. They know how to create a tone that matches your business and target audience – we talk more about that here.
If budget is a concern, many copywriters offer a range of packages for most budgets (we sure do). There are lots of options: a copy health check with suggested edits, an hour brainstorm session, or an in-depth tone of voice analysis and full webcopy for example.
Say it out loud.
Open up voice memos on your phone, make a tea (or something stronger), get comfy and start talking. Now talk about your business. Get a friend or colleague to ask you questions or just think out loud. In fact, here’s a free download of the kind of Qs we ask our clients when we’re getting to know them – answer these and see what comes out.
Write it out loud.
Dry-retching at the idea of dictating to yourself and listening back to your very own voice? Use the aforementioned Qs to write out your stories and answers straight into a document, or with quill and ink if that makes you feel more creative.
Let it all out.
The important thing here is to stay relaxed, because no one’s going to see or hear this version and you need to be as descriptive and meandering as possible. After all, you never know what thoughts might be useful in creating your copy so let it all out and get it all down. (Trade secret – we may or may not have, in the past, plied our clients with a little Dutch courage to get the best copy nuggets out of them…)
Highlighters at the ready!
Stationery fans will be delighted by this one. Once you’ve got your raw materials, it’s time to distill. If your end goal is web copy it’s a good idea to highlight or organise according to website tabs (Home, About, Services, Our Values). For things like creating a brand strategy, content planner or writing blogs, useful headings to group your musing into could be:
- Journey (How did we get here?)
- Products (what do we do?)
- Ethos (what’s our tagline?)
- Values (what we stand for)
- Key Messages (things we try to say in all our communication)
- What makes me different (How do I make my users feel?)
After you’ve organised, you’ll find you have a rich bank of words from which to write copy. You may have even found yourself a tagline or an about section, values you can stick up and use to remind you of what you’re writing for, or a USP to highlight every time you communicate.
Next time: we’ll talk about the much-coveted Tone Of Voice…
Remember, if you’re feeling stuck or need a hand getting started, we’re always here to help – give us a shout and we’ll have a chat.
Em & Fliss